The Brief

To create a precise, clean and bold technology brand that stands out in the visually chaotic Indian and UAE market. To manifest this through the design strategy and implement it across all channels. To incorporate Quick Response (QR) code technology throughout the brand, making these ‘TBV Codes’ an integral and synonymous part of True Blue Voice communications.

The Process

Throughout the project we worked closely with Paul Hodgkinson building on his original brand strategy. TBV were keen to highlight their forward thinking position in the headset and technology sector. The use of branded QR codes compliments TBV’s on-the-move consumer base and creates a consistent platform for adding value to the brand.

Brand Identity

As TBV QR codes formed the building blocks of the strategy, we developed a strong visual language born out of the TBV codes. The grid of squares that make up each code, and in turn form the TBV logo, are the basis of the brand aesthetic, helping to create a bold, simple and adaptable visual language. In turn, the geometry emulates the vernacular of pixels, technology, communications, and the innovative nature the TBV itself.

This methodical approach, based on a structured grid, allows the identity to be applied universally across brand collateral. Paired with a strong colour palette, and considered typography, this creates consistent brand that stands out through its simplicity.

As a communications brand, TBV are continually interacting with their consumer base. The use of an angular speech bubble as a brand identifier, reflects this information exchange and brands every QR as a TBV code.

Packaging Design

We approached product packaging with a similar methodology. We noticed a lack of continuity in pack materials and sizes across competing ranges for all the major brands. We created four sizes of pack (small, medium, large & extra large) – all based around the same grid and principle. The result is bold, clear and united across the entire range.

We made conscious decisions to have single colour packs, no photography, and plenty of space for the product to show through. A clear hierarchy of information was essential to achieve impact on shelves in such a diverse and visually chaotic market.

To aid in communications across a multi-lingual audience, a bespoke library of product icons was also created.

Digital

Our key principles for TBV’s digital strategy was to keep the message and the product at the forefront. The website consists of only two pages: About TBV and TBV Products. Visually, it adopts the modern, clean and simple aesthetic developed throughout TBV collateral. Keeping TBV’s on-the-move consumer base in mind, digital communications were built for web, tablet and mobile devices.

View the full site here truebluevoice.com

Moving Image

To build and maintain excitement for the launch of TBV, we animated a two minute film introducing the brand, it’s communications, and how consumers can engage and experience TBV.

Consumer Experience (experiential)

Essential to the success of TBV, was it’s positing within the headset market. The key brand principle behind the TBV code was it’s ability to add value, to give more to consumers through QR codes. By integrating QR codes to the brand identity it was essential that they were used to their full potential. It was our role to devise new and exciting ways TBV exploited the technology. To date TBV have used TBV QR codes to give consumers product discounts, free music or automatic entries to win prizes. However, we have big plans for the TBV QR code so watch this space….

To bring these benefits to costumers, and create the positive brand experiences needed with a new company, NFG designed the TBV HUB.