Our Role
Copy writing, illustration and design

The Brief
We worked with marketing agency Amplify on a recruitment campaign for Hewitt Financial Consultants. The creative revolved around witty and intelligent headlines that enticed and spoke directly to the ideal Hewitt candidate. The artwork was used across print, poster sites and on digital platforms. We also designed an exhibition stand for use at at career fairs

The Process
NFG spent the initial stages of this project working on headline copy around the three job sectors that exist under the Hewitt umbrella: pensions, actuarial and investments. It was important that we spoke with a wit that broke down any barriers between the client and applicant. It was also essential that the execution was clean, bold and dynamic and adhered to the brand guidelines.

By illustrating the headline copy boldly and simply in shades from the corporate colour palette we arrived at a strong and successful solution which challenged the design conventions of the financial sector.